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Postmates introduces a series of new commercials featuring Martha Stewart.


Martha Stewart Promotes Postmates

You have probably noticed an increasing number of the big four third-party delivery platforms (Postmates, Grubhub, Uber Eats, DoorDash) are advertising on television. In the latest move in this super competitive market, Postmates has unveiled a series of ads featuring its newest spokesperson, Martha Stewart.


According to the company's press release " Postmates, the leader in enabling anyone to have anything delivered on-demand, today introduces a series of new commercials featuring Martha Stewart. Martha, the beloved entrepreneur, food icon and television personality, joins forces with Postmates to show humorous real-life scenarios that show that life in the kitchen isn't always perfect and sometimes you just need to "Postmate it."


Each film in the series begins with Martha instructing an audience on how to make one of her favorite dishes. From there we see a person in the real world watching Martha on a screen, frantically trying to keep up. As they attempt to follow her instructions, things quickly fall apart and Martha begins to notice. As this situation in the real world goes sideways, Martha finally encourages people to just "Postmate it" instead.


The "Postmate It" films can be viewed at: https://youtu.be/tntDAdjV4kw https://youtu.be/BmVejV6qdUk



Grubhub recently provided data on donut orders.


SPOILER ALERT! People LOVE DONUTS and DOUGHNUTS.


Grubhub recently examined the changes in it's donut orders over the last year. Here are their findings:



Donut bites: 167% more popular

Iced donut: 128% more popular

Coconut donut: 114% more popular

Creme brulee donut: 105% more popular

Cinnamon roll donut: 99% more popular

Rainbow donut: 97% more popular

Chocolate frosted donut: 92% more popular

Donut sandwich: 82% more popular

Chocolate custard filled donut: 78% more popular

Cinnamon sugar donut: 75% more popular


In the western United States, the honey glazed donut is the most popular (572% more popular this year), followed by crème brulee (357%) and churro (340%). The Midwest keeps it traditional, with the old-fashioned donut topping the list (529% more popular this year), followed by chocolate glazed (449%). The Northeast is getting trendy, with vegan donuts on the rise (695% more popular), followed by donut sundae (658%) and Nutella croissant donut (431%). Finally, the South keeps it simple, with sugar-covered and filled donuts leading the pack.


Crazy donut concoctions are also prevalent throughout the country, with standout donut orders including Thai donut with sweet milk sauce, donut bacon melt, grasshopper donut, mac and cheese donut, and espresso honeycomb donut.


Although donuts are increasing in popularity throughout the day, Grubhub reports that breakfast remains the #1 time to order donuts, followed by lunch and late-night.

You heard it, or didn't hear it here first.


It seems like Uber Eats is considering an unlimited delivery subscription plan for $9.99 a month.


The subscription would waive Uber’s service fee that’s typically 15% of your order cost. Given that’s often $5 or more, users stand to save a lot if they order in frequently. But Uber could still earn money on menu item markups, cover costs with a flat order fee that protects against someone ordering a single taco, and, most importantly, build loyalty and scale at a time of intense food delivery competition.


It appears that anyone ordering more than couple of times a month on average would benefit from this plan. Postmates and Doordash already offer subscription plans.


Uber Eats have not formally announced this service, nor even confirmed it exists. However, they have not denied it either. Given the competitive nature of the third-party delivery business and the fact that Uber Eats main rivals, DoorDash and Postmates offer a similarly priced unlimited delivery subscription service, it seems plausible that Uber Eats would at least test this service.

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