Burger King Unhappy Meals

Burger King has partnered with Mental Health America on this limited time campaign.

To help bring awareness during Mental Health Awareness Month, while taking a swipe at McDonalds Happy Meals, Burger King has launched its limited time Real Meals campaign.

According to a press release from the company "Burger King understands that no one is happy all the time. That’s why they’re asking guests to order a Whopper meal based on however they might be feeling. The new boxes, dubbed Real Meals, come in a variety of different moods – and “happy” isn’t one of them. The Real Meal moods include the Pissed Meal, Blue Meal, Salty Meal, YAAAS Meal and DGAF Meal.

With the Real Meals campaign, the BURGER KING® brand believes in authenticity and welcomes all guests. A natural extension of encouraging people to “be their way” is encouraging them to “feel their way.” With the pervasive nature of social media, there is so much pressure to appear happy and perfect. With Real Meals, the BURGER KING® brand celebrates being yourself and feeling however you want to feel."

Mental Health America is the nation’s leading community-based non-profit dedicated to addressing the needs of those living with mental illness and to promoting the overall mental health of all Americans.

A film to support the initiative launches today on Shot in 35mm, it takes an intimate and raw look into the reality of feeling your way that’s both empathetic and celebratory.

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