Should DoorDash be concerned by Chick-fil-A delivery test?
You can already get Chick-fil-A delivered by third-party apps like DoorDash, but the Atlanta-based restaurant chain is testing a new program that will bring its employees’ signature “my pleasure” to your door.
Chick-fil-A is testing a new in-house restaurant-run delivery program, the company said in a statement. The service launched Tuesday morning at the Norcross store in Georgia, about 20 miles from Atlanta, where the chain is headquartered.
The store is equipped with a branded car and can deliver anything from a normal lunch order to catering trays. Delivery orders can be made through the Chick-fil-A app, and an employee from the local restaurant will deliver your food to your door.
“We are excited to offer our same in-restaurant experience to guests at their home or place of work,” the emailed statement said.
Chick-fil-A is testing the service at stores across the country, but is still keeping its partnership with DoorDash.
So should DoorDash be concerned? The answer is, probably. While Chick-fil-A's experiment with in-house delivery doesn't mean the company is dropping its partnership with DoorDash, it does illustrate how hard the big chains are working to meet the massive demand for off-premise dining in a profitable fashion.
Some chains have gone with exclusive deals with one partner, while others offer delivery on all four major third-party delivery platforms, Grubhub, DoorDash, Uber Eats and Postmates. Still others, like Domino's Pizza are expanding their own in-house delivery service.