Once upon a time pizza was virtually the only food you could easily order in. That, and maybe food from a couple of local restaurants that might deliver. Well those days are long gone.
Pizza chains were the leaders in food delivery. Domino's iconic campaign in the 1990's promising your pizza would arrive in 30 minutes or it would be free, propelled the company to staggering growth and encouraged or rather forced large competitors to build their own delivery networks.
Now you can get food delivered from virtually any chain and many small restaurants. But the fact that McDonald's, Taco Bell, Chipotle and others now offer easy delivery has threatened the pizza chains model.
Perhaps then it should not be surprising that even the industry leaders in home delivery are increasingly turning to the third-party delivery companies for help and partnerships. Following news that Pizza Hut is working with Grubhub, the latest player to announce a new or expanded partnership is Papa John's. They recently announced an expansion of their delivery relationship with DoorDash and they would be exploring using other delivery services too.
The new reality is that Pizza chains are no longer competing with other Pizza companies for delivery. The competition is every other restaurant on the Grubhub, DoorDash or Uber Eats app.