Survey finds nearly half of U.S. diners have tried a new restaurant based on social media posts.
A recent survey determined that nearly half (45%) of U.S. diners said they've tried a restaurant for the first time because of a social media post made by the establishment itself, and a further 22% said a restaurant's social post enticed them to return. This is clearly important for Virtual Restaurants with no brick-and-mortar presence. Of respondents who actively follow and engage with restaurants on social media, 74% say they are more likely to visit or order food from those establishments.
While this news is broadly positive, it should be noted that 21% of diners said some posts could put them off. Other key findings from the report include:
42% of U.S. diners say they have interacted with restaurants on at least one social media platform. Of that group, 66% said they are more likely to visit or order food from the restaurant.
13% of U.S. diners say a restaurant's social media post has discouraged them from returning to a restaurant.
36% of U.S. diners follow restaurants on social media, and 39% of that group mainly do so to help determine if they want to dine in or order food from the restaurant.
89% of U.S. diners have a social media account.
62% of U.S. diners say they log on to their social media accounts several times per day.