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Uber Eats - No Delivery Please!

Uber Eats is testing a service where you use their app to order but dine in the restaurant.


If you are a regular reader of this site, and if you aren't you should be, you will be aware of the various food delivery options and variations available.


There is the standard third-party food delivery option. You use an app from DoorDash, Uber Eats, Grubhub etc. to order, and your food is delivered to your door or outside your house.


Then there is the "click-to-collect" model, where again you order your meal from an app, but this time you go to the restaurant to collect it. What we older folks (and by using the term "older folks" we have proven that we are) used to call takeout.


Now apparently, Uber Eats is testing an in-restaurant dining option. You order your food in the usual way on their app, and then go to the restaurant where you have the option to collect your food, or to eat in the restaurant. The idea is to save some time by ordering and paying ahead of time. Uber Eats is testing out this service is a small number of US cities.


Here, at Virtual Restaurant Consulting we had an idea too. What if a customer didn't use an app, but instead went to a restaurant, ordered, and then dined in the restaurant? Nah. That would never catch on.

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