Research group NPD predicts that virtual restaurants will continue to grow in the United Kingdom.
The prediction comes as part of NPD’s ‘Five eating out trends to watch in 2019’
“Britain’s delivery market will see a new phase in 2019, as consumers eat more meals at home"
NPD Group said that the core appeal of virtual restaurants is they can begin trading quickly, are relatively cheap to run and are flexible, thanks largely to the lack of overheads such as dedicated retail premises and waiting staff.